Before the Women’s March, before the airport and other protests, before Donald Trump won the Electoral College, people began participating in #GrabYourWallet (more background here). This boycott of retailers who sell Ivanka Trump or Donald J. Trump brands was one of the first forms of grass-roots consumer activism against the Trump administration. Today, February 2, 2017 Nordstrom announced it will not continue to carry Ivanka Trump merchandise. Nordstrom does not officially reference #GrabYourWallet in its announcement but it does reference “brand performance” as its metric for dropping or adding brands. Of course, a boycott of a retailer will affect “performance” of brands sold there.
Whether it be closing your bodega in New York City, switching from Uber to Lyft, or participating in grabyourwallet, you can vote every day through the choices you make as a business owner or as a shopper.